Bulk knowledge gross sales, or knowledge reselling, a course of of buying web knowledge bundles in bulk from telecom companies (MTN, AIRTEL, GLO, and so forth.) and reselling them to finish customers in smaller portions, has been serving to many Nigerians to outlive this harsh financial.
With the growing demand for knowledge amongst people and companies, one can faucet into this market and make a considerable earnings.
In January 2024, Nigerians consumed 721,522 terabytes of knowledge, which was the best month-to-month consumption ever recorded by the Nigerian Communications Fee (NCC).
The monetary studies of MTN and Airtel, have revealed that every Nigerian telcos client spends as much as 9GB of knowledge month-to-month on common. For example, MTN’s monetary assertion revealed that a median MTN buyer spent N1,869 month-to-month, a rise of 16.3 per cent from N1,607 monthly recorded in 2022
The method
To begin with, a bulk knowledge vendor in Lagos, Abigail Agama advised LEADERSHIP that one doesn’t want any certificates to start out the enterprise. “All that’s required is to hyperlink up with an agent at any or the entire telecoms firms in Nigeria.
“You’ll obtain extra reductions and a bigger worth discount for the information you purchase as an information reselling company. In different phrases, knowledge shall be offered to you at extremely low prices.
“You will be unable to pay for knowledge packages in bulk or converse immediately with massive telecom firms (MTN, AIRTEL, GLO, 9MOBILE, and so forth.) in case you are beginning with a tiny preliminary funding of N50,000, which is why you will want to make use of an middleman or agent..
“The brokers offer you a reduction if you happen to purchase by them, identical to with every other merchandise. To be able to enhance your revenue margin and market to finish customers, additionally, you will be buying knowledge bundles at extraordinarily low pricing. You’ll due to this fact be capable to earn since you are buying at a wholesale worth, no matter how a lot you purchase,” Agama acknowledged.
Citing an instance, Agama stated, usually, MTN is promoting 2gb for N1,200, including that, “I get 2gb under N500 from my agent and resell to end-users as little as N700.
“With this, I’ve made revenue of N200. The least knowledge I’ve ever offered per day was 200gb per day, of which i used to be capable of make a revenue of about N20,000 in sooner or later. Think about making N20,000 per day, in every week, it is possible for you to to make about N100,000. That isn’t unhealthy in any respect. Knowledge is certainly the brand new oil enterprise.”
Secret to extra revenue
“Knowledge is life, and as such, you don’t want to sweat earlier than you promote It, Agama stated, “nevertheless, individuals is not going to get to find out about your online business if you don’t inform them or use your varied social media platforms to market your self. Don’t overlook, your revenue is dependent upon the those who patronise you. So, attempt to market your merchandise.”
Sharing her success story, Agama stated, she created a whatsapp group, the place she added her relations, pals and colleagues. “Folks place their order on the Whatsapp group. You are able to do the identical by inviting individuals to affix your WhatsApp group.
“Making as excessive as N20,000 day by day by knowledge gross sales in Nigeria requires cautious planning, efficient advertising and marketing, wonderful customer support, and steady efforts to scale your online business. By leveraging the correct knowledge supplier, pricing technique, advertising and marketing channels, and customer support, together with advertising and marketing your online business by your WhatsApp group, you possibly can enhance your probabilities of success within the knowledge reselling enterprise,” Agama acknowledged.
