The chairman, ThisDay and Come up Media Group, Prince Nduka Obaigbena, has careworn the necessity for the media to correctly monetise mental property in its business, saying to win the battle of survival for newspapers and magazines, mental property should be thought of as an asset class.
Obaigbena made this remark yesterday on the 2024 Lateef Jakande Annual Memorial Lecture with the theme, ‘Quickly Altering Media Panorama: Media Survival Methods’, organised by the Nigerian Guild of Editors (NGE) in Lagos, the place he was the lead speaker.
He mentioned, “We should make sure that we move a regulation that those that use our work on-line, both Google, Fb or Instagram, should pay for it. If we get fee for the work we do day by day as journalists, we shall be in a much better place. In order that’s the primary survival intuition that we should do.”
Whereas noting that the arrival of expertise akin to Synthetic Intelligence, has put journalism below menace, he, nevertheless, urged journalists to see AI as helpful to selling good journalism apply.
Obaigbena additionally careworn the necessity to reposition the fortunes of the youth, saying that connecting with the youth is to report points that have an effect on them in addition to form their ideology by way of high quality reportage.
He acknowledged that the survival of newspapers in a aggressive setting the place on-line media have dominated rests on the fixed engagement with the youth when it comes to information technology, processing, and administration.
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He famous that youths represent a big inhabitants of the nation’s inhabitants, emphasising the necessity for journalists to be inventive within the method of disseminating information.
On his half, the writer of Vanguard Media Group, Sam Amuka, recalled the outdated days when journalists made use of typewriters and different analogue processes for newspaper manufacturing, noting that the arrival of expertise has modified the fortunes of the media.
He, nevertheless, expressed fear over the decline in gross sales in newspapers, stressing the necessity for the media actors to handle the problem.
He mentioned, “A lot of the causes we publish newspapers are primarily for readers and advertisers. Time waits for nobody. We should do our critical considering on the right way to go if we wish to survive. Newsprint is costing extra and we have to proceed to publish onerous copies for everyone’s good.”
Earlier, the president of the Nigeria Guild of Editors, Eze Anaba, lauded the late Jakande for his service to the journalism career and society.
He famous that the lecture was institutionalised by the NGE to have a good time the legacies and accomplishments of the previous governor of the state for residing a principled and professionally impactful life.
In his deal with, senior particular assistant to media to the president, Tunde Rahman, additionally eulogised Lateef Jakande for spreading the gospel of high quality journalism within the nation.
Talking on the proposed nationwide protest in August, he appealed to the media to hitch the federal government in making certain stability within the nation by reporting tales that might promote peace and security.
