M&C Saatchi and SO&U collaborated to safe the celebrated MTN account as a part of efforts to foster collaboration and align with the MTN model to set new requirements within the telecommunications business.
The seamless integration of their efforts goals to set new requirements within the telecoms business, by reflecting the shared ambition of each companies to realize excellent outcomes.
To this finish, the M&C Saatchi group from South Africa visited the SO&U workplace in Lagos as this marks the primary go to since M&C Saatchi secured the celebrated MTN account.
The group, led by M&C Saatchi Africa’s Group CEO Jacques Burger, was in Nigeria for the native section of the MTN enterprise onboarding course of, which is a part of a broader technique to combine companions throughout Africa.
The assembly targeted on a number of key areas essential to the success of the partnership.
Firstly, the dialogue centered across the affiliation and partnership between M&C Saatchi and SO&U for managing the Nigerian side of the MTN enterprise.
Advert
Each groups explored how they intend to collaborate to ship world-class campaigns for the MTN model in Nigeria.
A major a part of the dialog was devoted to creating methods for streamlining operations.
This contains discovering methods to boost the synergy between SO&U and its subsidiaries to enhance effectivity and efficiency.
The groups additionally sought to achieve a greater understanding of MTN Nigeria’s construction and its numerous working items, which is crucial for crafting efficient and cohesive campaigns.
Wanting forward, the assembly additionally addressed the long run outlook for MTN’s artistic output and engagement over the subsequent 5 years.
Each events shared their imaginative and prescient and plans to make sure that MTN stays on the forefront of the telecommunications business in Nigeria via modern and compelling advertising and marketing methods.
Commenting on the event, CEO of SO&U, Udeme Ufot mentioned, “We’re thrilled to have the M&C Saatchi group right here”; including, “Their go to underscores the significance of our partnership and our shared dedication to delivering distinctive outcomes for MTN in Nigeria”.
On its half, the M&C Saatchi group expressed admiration for SO&U’s built-in construction and market status.
Within the phrases of Jacques Burger, the group lead, “SO&U’s setup is spectacular; their capabilities align completely with our imaginative and prescient for the MTN model, and we’re enthusiastic about the way forward for this partnership”.
Because the onboarding course of continues throughout Africa, the collaboration between M&C Saatchi and SO&U guarantees to raise MTN’s model presence and impression in Nigeria and past.
The seamless integration of their efforts goals to set new requirements within the telecommunications business, reflecting the shared ambition of each companies to realize excellent outcomes.
