L-R: Enterprise Growth Supervisor, inDrive Nigeria, Timothy Oladiemji; Driver Acquisition Supervisor, inDrive Nigeria, Catherine Akindele; Winner, doXgetY initiative, Taofeek Olatunji and Department Supervisor, Lagos, Innoson Group of Firms, Charles Chukwuma throughout the grand finale of the inDrive’s doXgetY initiative held in Lagos in the present day
inDrive, a worldwide mobility and concrete providers platform, celebrated the fruits of its extremely profitable doXgetY initiative with a grand finale occasion in Surulere, Lagos, the place distinctive drivers had been rewarded with brand-new IVM vehicles. This occasion marked the conclusion of a marketing campaign that has considerably impacted the lives and earnings of drivers in Nigeria, additional reinforcing inDrive’s dedication to supporting the communities it serves.
The doXgetY programme was launched in response to the escalating value of residing in Nigeria. Its purpose was to alleviate the monetary burden on drivers by providing a rewards programme. This initiative offered high-performing inDrive drivers in Lagos and Abuja with prizes resembling gas vouchers and different incentives, serving to them handle operational prices throughout these difficult financial occasions.
All through the marketing campaign, which ran from March twenty fifth, 2024 to July thirty first, 2024, drivers who registered on the inDrive platform and accomplished the required variety of journeys throughout the indicated timeline had been eligible to take part. Each two weeks, winners had been chosen to obtain the rewards, motivating them to proceed their onerous work and dedication.
On the grand finale, the three-star prize winners had been honoured with IVM vehicles, celebrating their excellent efficiency and loyalty to the inDrive platform.
Timothy Oladimeji, Enterprise Growth Supervisor at inDrive Nigeria, spoke on the occasion, highlighting the programme’s success and the corporate’s unwavering dedication to driver welfare.
“The success of this marketing campaign is a testomony to inDrive’s rising affect and our dedication to creating a distinction within the lives of those that depend on our providers,” he stated.
Oladimeji additional emphasised that inDrive’s mission goes past offering rides; it’s about creating experiences that resonate with customers and contribute to a fairer, extra equitable business.
“With campaigns like doXgetY, we reveal our dedication to inclusivity and financial alternative. Our people-centric strategy, the place fares are negotiated immediately between riders and drivers, stays on the core of our mission to be a human-tech firm that prioritises equity and transparency,” he added.
About inDrive
inDrive is a worldwide mobility and concrete providers platform. The inDrive app has been downloaded over 240 million occasions and was the second most downloaded mobility app in 2022 and 2023. Along with ride-hailing, inDrive supplies an increasing checklist of city providers, together with intercity transportation, freight supply, process help and courier supply. In 2023, inDrive launched New Ventures, a enterprise and M&A arm.
inDrive operates in 750 cities in 46 international locations. Pushed by its mission of difficult social injustice, the corporate is dedicated to positively impacting the lives of 1 billion individuals by 2030. It pursues this purpose each via its core enterprise, which helps native communities by way of a good pricing mannequin, and thru the work of inVision, its non-profit arm. inVision’s neighborhood empowerment applications assist advance training, sports activities, arts and sciences, gender equality, and different very important initiatives.
For extra data, go to their website.
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