Entry Financial institution’s Retail Banking Staff is worked up to announce its 2nd Fibroid Consciousness Marketing campaign throughout the nation as a part of its pioneering CSR intervention, Challenge 111.
The marketing campaign, which runs all by the month of July 2024, will kick off with a webinar geared toward creating consciousness of fibroid among the many feminine populace. And it will likely be spearheaded by devoted staff members of the financial institution’s retail group dedicated to seeing the success of the initiative towards all odds.
Challenge 111 is a Fibroid-focused initiative to deal with one lady at a time, change her household, and, by extension, generations to observe.
Uterine leiomyomas, or fibroids, are benign growths that may be extraordinarily massive and trigger substantial discomfort, together with brilliant crimson vaginal bleeding, constipation, bloating, and extreme pelvic and low again ache that interferes with girls’s day by day functioning and child-bearing functionality.
The initiative comes on the heels of the overall lack of knowledge on the a part of girls, as highlighted in key statistics: 70–80% of girls will develop fibroid in some unspecified time in the future of their lifetime, however solely 38% had been conscious of the obtainable remedy. These statistics emphasise the significance of Challenge 111, which focuses on creating consciousness and help for girls who wrestle with the problems round fibroid and its results. In response to the Deputy Managing Director, Retail, Chizoma Okoli,
“At Entry Financial institution, we consider that our accountability extends past banking. We’re devoted to the well-being of our prospects and communities. This marketing campaign is a testomony to our dedication to supporting girls’s well being and guaranteeing they’ve the data and sources they should lead wholesome lives. Challenge 111 was formally launched in 2022 once we offered greater than 100 free fibroid surgical procedures in 5 geopolitical zones to instantly contact over 4,000 lives whereas making a ripple impact of optimistic change with over 16,000 impacted lives.
This yr, we’re elevating the bar of this social accountability by focusing on 100,000 girls, offering 500 girls with free diagnostic assessments, and aiding 100 girls in want of surgical procedures. We now have a devoted website, which offers articles on fibroids, data on associate hospitals, in addition to up-to-date data for people concerning the initiative.” Okoli concluded.
Reiterating Okoli’s feedback, Group Head, Client Banking, Njideka Esomeju, stated,
“As a part of our kick-off actions to flag off the 2nd Fibroid marketing campaign, we might be having free Fibroid screenings and group well being talks throughout 20 states. We can even have a webinar to hearken to and deal with girls affected by fibroids and different associated well being points.
Once we launched in 2022, we had a webinar addressing girls affected by fibroids, and in efforts to be on the forefront of public help for girls’s well being in Nigeria, we started the ‘Put on White Marketing campaign’ in July final yr in the course of the Fibroid Consciousness Month. On this pilot section, the notice and training marketing campaign reached 17,266 girls throughout 33 international locations, with 156 girls given entry to correct analysis, evaluation, and remedy suggestions.
You want to hear from our beneficiaries about how they’ve benefited from the mission and the consequences it has had on their lives. So we invite everybody to hitch us this month for this essential marketing campaign. Collectively, we will make a distinction within the lives of numerous girls by spreading data, encouraging early analysis, and offering much-needed help.”
Hannatu Botsha, one of many beneficiaries of the well being initiative, shared her testimony with newsmen in the course of the launch. In her phrases,
“I’ve come again with my mouth stuffed with gratitude; I can’t thank this retail staff sufficient. I got here throughout free fibroid surgical procedure in 2022 and was reluctant to use as a result of I assumed it was for patrons solely. It took me days to make up my thoughts and provides it a trial. I received a name from Oyindamola Oyebola (one of many employees within the devoted staff) on February 9, 2024, to ask if I used to be nonetheless within the surgical procedure since she despatched a message I didn’t reply to. I noticed that decision as an indication from God as a result of I used to be bleeding, having pains, and feeling actions in my stomach. I went to the hospital and received all the necessities from them, and after a month, the physician referred to as me to come back for an all-expense-paid surgical procedure by the Entry Financial institution Retail staff (is God not great?). Surgical procedure was achieved on March twenty ninth, which is an effective Friday for Jesus to die on our behalf, and I got here out victorious and clear after all of the scary gist I heard about fibroid surgical procedure. I’ve come again with my testimony and gratitude to this excellent staff. God bless you all, and should your pockets by no means run dry, IJMN.”
“It has been an thrilling journey for the Entry employees of the Retail Banking staff,” stated Challenge Coordinator Adeola Rojaiye, reflecting on their current accomplishments. “It provides us immense fulfilment to witness the optimistic affect we’ve made within the lives of our prospects, because of our collective efforts and unwavering dedication. For extra data on learn how to take part and be a part of this journey, please observe us on Instagram and YouTube, go to the Challenge 111 web site and make contact with us by way of email Rojaiye concluded”.
About Challenge 111:
Challenge 111 is a CSR initiative led by Entry Financial institution’s Retail Banking Group Staff devoted to elevating consciousness about fibroids and offering important help to girls throughout Nigeria.
Sponsored Content material
