BellaNaija and The She Tank have launched #HerMoneyHerPower marketing campaign to spark a nationwide dialogue and positively shift mindsets about ladies’s financial energy in Nigeria by the facility of media and leisure.
With every passing day, the importance of ladies having financial energy in shaping an inclusive and equitable society turns into extra evident. As of final yr, Small and Medium-sized Enterprises (SMEs) contributed to 48% of Nigeria’s GDP and ladies account for 41% of possession of those companies.
Did you additionally know that not solely may narrowing the gender hole in labour markets improve GDP in growing economies by virtually 8%, closing the gender hole absolutely may raise GDP in these nations by 23% on average. Selling ladies’s monetary inclusion by closing the gender financing hole may additionally add US$1.1 trillion to the worldwide economy by 2030.
This reveals that girls having financial energy is only a matter of fairness, it’s also of financial significance. When ladies have management over their funds, they not solely put money into themselves, they’ll additionally assist their households, put money into their communities and promote a extra affluent nation. Because of this everybody should be promoters of a extra equitable society the place ladies have entry to assets and infrastructure that can increase their financial energy.
How Do We Come In?
Over the subsequent three (3) months, BellaNaija and The She Tank will have interaction in a collection of conversations and discussions centred round ladies’s financial energy, its function in selling gender equality in our society, and its significance in constructing a extra equitable nation, leveraging the continued Huge Brother Naija actuality present.
We imagine within the energy of the media to spark conversations, form narrative, change thought-processes and mildew society. The Huge Brother Naija actuality present home is a social experiment, giving us a front-row seat to watch how women and men work together in a confined house and provides beneficial perception into points like ladies’s financial energy, that are central to our marketing campaign.
Huge Brother Naija Season 9: “No Unfastened Guard”
With 10 (ten) pairs left within the Huge Brother Naija ‘No Unfastened Guard’ home, we’ll have interaction the housemates in a process designed to additional reveal the significance of ladies’s financial energy, as a part of our marketing campaign. Thus far, the ten pairs haven’t ‘misplaced guard’ in the home, let’s see if with this process, they’ll nonetheless keep their ‘guard’ and composure.
Get Able to See Your Favorite Entertainers!
From content material creators, actors, musicians, influencers, artists and your favorite entertainers, we’ll function men and women who will share their private journeys, experiences and views associated to (ladies’s) financial energy.
Your faves may have conversations and discussions about ladies, cash, group, profession and financial system; constructing a world the place ladies have entry to the assets and methods that can create prosperity for them; and harnessing financial energy to create constructive change.
Neighborhood Engagement
We’re taking this dialog to the streets! Our vox pop collection will function on a regular basis Nigerians, questioning their stance on ladies’s financial energy and getting their opinions on easy methods to construct a extra equitable nation the place ladies can thrive economically.
The way to Be a A part of #HerMoneyHerPower Marketing campaign
By launching the #HerMoneyHerPower marketing campaign, we’ll share inspiring tales, and discover the intersection of gender equality, finance, ladies, group, and profession. We purpose to encourage ladies to take management of their funds, problem dangerous stereotypes, and advocate for insurance policies that assist ladies’s financial energy, leveraging the facility of media and leisure.
To hitch the dialog and keep up to date on all #HerMoneyHerPower content material, observe @bellanaija and @theshetank throughout all social media platforms. Additionally observe the hashtag: #HerMoneyHerPower.
Be part of the collection by partaking with our content material throughout our social media pages (X, Instagram, WhatsApp Channels, Fb and TikTok). Should you see us round, be happy to be part of our vox pop. Watch our process within the Huge Brother Naija home, reply our questions on social media, vote in our polls, drop a remark or two and unfold the phrase.
Get able to be impressed, entertained, and knowledgeable!
