“Once I first began calling myself a celestial being, it simply got here to me. It was one thing I’d simply say to myself, I didn’t know the place the phrase got here from… ” Ayra Starr says in a brand new Amazon Music documentary about her, “Ayra Starr: Dare To Dream.”
Directed and produced by HOMECOMING, this 23-minute movie presents an intimate take a look at Ayra Starr, the worldwide Afrobeats sensation, and Oyinkansola, the Beninese-Nigerian lady behind the music. The documentary follows her worldwide journey from her hometown of Cotonou, the place she is greeted by enthusiastic followers, to Lagos, the place her profession took off with Don Jazzy’s Mavin label. It additionally covers her sold-out reveals in London and her look on the 2024 Grammy Awards in Los Angeles, the place she acquired her first nomination for Greatest African Music Efficiency together with her 2022 hit single, “Rush.”
The movie, which began manufacturing almost a yr in the past and premiered on August 1st, explores the private {and professional} sides of Ayra Starr, showcasing the lady behind the celebrity and her unstoppable drive. I’ve at all times needed to do that to encourage African women throughout [the world], Black women, women normally to maintain going and do what they consider they had been born to do. I’m only a common African lady, you perceive. And I’ve come this far, and I need them to really feel like, ‘Oh, I can relate to that,’” she told Billboard after the premiere.
Along with the documentary, Ayra Starr can also be the primary Afrobeats artist to be named Amazon Music’s Breakthrough Artist, a recognition that helps rising expertise via playlist options, social media campaigns, and different promotional alternatives.
“Ayra Starr was an apparent alternative for our newest Breakthrough artist. A one-of-a-kind expertise main the exhilarating world of Afrobeats, her early successes have already been thrilling,” said Alexis Cueva, artist relations for Amazon Music. “With Ayra becoming a member of the Breakthrough household, we’re excited to assist her as she continues to garner worldwide acclaim and symbolize Nigeria’s music scene on the worldwide stage.”
Watch the documentary under:
