Precisely six (6) months after the discharge of her multi-award-winning haircare line CÉCRED, Beyoncé unveils SirDavis — naturally developed in her hometown Houston, in collaboration with Moët Hennessy thus, making historical past as the luxurious model’s 1st American spirit blended, completed, and bottled solely stateside in Texas.
Pairing vintage white knitwear with an identical lacey headpiece, Bey rocked stylish blonde curls and assertion earrings for her announcement submit on social media.
SirDavis is known as after Beyoncé’s moonshine-making great-grandfather, Davis Hogue and marks her first solo enterprise into the liquor market. This particular creation is a heartfelt tribute, paying homage to Sir Davis’ legacy and celebrating the wealthy heritage of American spirits.
Bey’s love for high quality whiskey is claimed to have birthed this enterprise to permit individuals expertise one thing “new and distinctive”.
Self-described as the longer term whiskey, say hi there to SirDavis:
Beyoncé wrote her great-grandfather a word posted on the launch, test it out:
A fragrance, a history-making album, a trailblazing hairline and now a premium whiskey, all within the 12 months 2024, Cow Lady Beyoncé is blazing by means of her serial entrepreneur period. What’s your take?
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